L.J. Hayden Gutierrez Promoted to Senior Vice President, Partnership Development, Universal Music Group Distribution
Universal Music Group Distribution (UMGD), the sales and marketing division of Universal Music Group, has promoted L.J. Gutierrez to Senior Vice President of Partnership Development, it was announced by Amanda Marks, Executive Vice President and General Manager and Cliff O’Sullivan, Senior Vice President of Group Marketing for the company. Formerly, Ms. Gutierrez served as Vice President of Retail Partnership Marketing for UMGD.
In this newly-created position, Ms. Gutierrez will oversee both UMGD’s partnership marketing group and its non-traditional sales group. Both areas work closely with Universal Music Group labels to maximize marketing and sales opportunities on behalf of UMG artists. Gutierrez will also seek partnerships on behalf of UMGD companies Fontana, a leading independent distribution company and Vivendi Entertainment, a full-service film distribution company. The partnership marketing group has developed successful marketing campaigns with major consumer partners such as MasterCard, Coca-Cola and SC Johnson, while the non-traditional sales group has leveraged new sales channels with retailers such as Nordstrom and Tween Brands.
“We’re very happy that we’re able to recognize L.J.’s contributions and expand her role at UMGD with this promotion,” commented Ms. Marks. “Her expertise, tireless efforts and winning personality are key reasons Universal Music has developed strong relationships with key partners and continues to grow and diversify in this increasingly important area of our business.”
Prior to joining UMGD, Ms. Gutierrez held senior marketing and strategic alliance positions at such companies as Atari, Inc. and Virgin Entertainment Group. Her career began as a marketing coordinator with Mercury/PolyGram Records.
Ms. Gutierrez received a Bachelor of Science degree from Florida State University.
