Universal Music Distribution Promotes Mitch Rotter to Sr VP, Marketing and Product Development
Mitch Rotter has been promoted to Senior Vice President, Marketing and Product Development for Universal Music Distribution (UMD), the major label distribution division of Universal Music Group Distribution (UMGD). UMGD is the sales, marketing and distribution arm of Universal Music Group. The announcement was made by Amanda Marks, Executive Vice President & General Manager of UMD, to whom Mr. Rotter reports. Formerly, Mr. Rotter served as Vice President, Marketing for the company.
With this promotion, Mr. Rotter will add the development of new products, services, marketing tools and systems to his existing responsibilities, which include oversight of central marketing support for all products.
“Since joining the company last year, Mitch has quickly proven himself to be an invaluable resource and innovative executive,” stated Ms. Marks. “His experience, insight and fresh perspective have created real value for us and our labels.”
“I’m thrilled be taking the next step in my career here at UMD,” stated Mr. Rotter. “Amanda and Jim (Urie, President and Chief Executive Officer, UMGD) have built a solid, industry-leading team and I’m proud to be a part of it. Together, we will continue to lead our company’s and our industry’s evolving distribution activities.”
Prior to joining UMD, Mr. Rotter served as Senior Vice President of Content Acquisition and Strategy for Thumbplay, where he was responsible for the company’s overall content, merchandising, and storefront strategy. He also oversaw Thumbplay’s numerous media, marketing and content partnerships. Formerly, Mr. Rotter served as Senior Vice President of Music Development and Soundtracks for New Line Cinema, responsible for monetizing New Line’s music assets and overseeing music supervision and soundtrack releases for the studio while launching its first record label, New Line Records. He has also held positions at Capitol Records and American Recordings.